Even in this age of smartphones and tablets, print media still appeals to the masses. Newpapers and magazines can offer one thing that no form of digital media can – tangibility. For some consumers, the fact that you can hold a magazine or newspaper in your hands makes it real, triggering numerous senses at once and gripping the reader.
Multitasking is commonplace in all areas of life but when consumers read magazines they are much less likely to be distracted by other media or to take part in non-media activities compared to the users of TV, radio or the internet. Readers of magazines and newspapers deliberately engage with the material on the page. They are also more likely to read for longer and process the information faster.
In addition, print publications carry a genuine or perceived credibility. Readers trust the information offered by the publication and your advertisements will benefit from that trust and will be given more credibility by appearing in print.
Advertising in print gives you considerable control. It allows you to target various readerships, weigh the costs of an advert against circulation, and reach specific consumer groups and diverse geographical areas.
Demographics and editorial content, combined with size and placement, deliver your advert to the consumers most likely to act on it. On top of that, a vast range of titles that appeal to a vast array of demographics, lifestyles and interests, ensure that you get maximum reach, exposure, ROI, connections and engagement for your marketing dollar. Why would you want to say no to that?