Copywriting is both the art and science of writing copy, whether online or in print, that sells, informs and engages prospective customers. The propose of copywriting is to get the reader to take action – whether that’s buying a product or following a company online.
You can find examples of a copywriters work everywhere you look. It’s on the billboards you drive past every day. It’s in the corporate social media accounts you might follow. It’s on websites, in newsletters, in catalogues.
Copywriting is a service that can reach thousands of people at once. One salesman can speech to one person at a time but a copywriter talks to thousands at once.
A copywriter can save you time, freshen your content and offer an objective assessment of your subject area.