Communicating with consumers is getting easier and easier. Roughly six billion people have access to a mobile phone today. A third of the world uses the internet. And nearly all of those internet users are connected 24 hours a day. So how do you benefit from those infinite possibilities?
Proximity Marketing refers to systems which use location technologies to directly communicate with consumers via portable devices – smartphones, tablets, smart watches. Anything that runs Wi-Fi, GPS, Bluetooth or NFC (near-field communications) can be used to gather proximity data.
Using that data, you can send tailored marketing messages and promotions to consumers based on their preferences and proximity to your business. Proximity Marketing can lead to higher conversion rates and develop a deeper understanding of consumer needs and wants. It improves the customer experience and encourages loyalty.
Proximity Marketing has been used diversely by a range of industries. Some of its uses have included media distribution at concerts, gaming applications, retail check-ins, payment gateways and local advertising. It’s being used by businesses all over the world in airports, retail stores, museums and casinos to name a few.
Consumers are willing to share their locations if it means receiving more relevant advertisements. Especially if that means they gain access to exclusive offers and vouchers. So you see, Proximity Marketing can exponentially increase traffic and revenue.
Given the reach of these systems and their efficiency, how can you afford to pass such an innovative avenue by?