If you are searching for a quick fix or a “one-size-fits-all” approach to search engine optimization (SEO), then we probably aren’t the company for you. We recognize that online marketing and SEO are long-term strategies that are not complete once your website simply ranks well or once you have a steady stream of customers. No, we recognize that there are two phases of digital marketing: the introductory phase and the retention phase.

The introductory phase does just what the name implies—it introduces you to the wondrous world of web marketing and SEO. During this phase, we work with you to improve your website’s SEO, utilizing White Hat SEO tactics as well as reputation management, pay-per-click (PPC), content marketing, and social media marketing.

As for the retention phase? Well, this important phase involves the consistent monitoring and reporting of your website’s statistics–and ultimately, your success. This phase never ends—website statistics always change, and this may require you to update your website accordingly so you can continue tracking and monitoring its statistics. As you can see, the online marketing process continues for as long as your website is living and breathing.

At Panoptic, we don’t shrink from algorithms or new and emerging social platforms. We embrace them to create comprehensive programs that incorporate keywords, backlinks, monitoring,  reporting, and whatever else Google decides to throw at us that week.

We understand the new role that content marketing plays in the competitive business world, and we will create rich content for your website that is not only informative, but also shareable. We also help you produce online advertising campaigns that convert into clicks and new customers.

We know what SEO is all about, and we want to share our knowledge about it with you. As they say, SEO is not dead—as with web design, SEO is becoming an increasingly crucial component to the success of businesses around the globe. Are you utilizing it to its fullest potential?

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